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What prompts people to share promoted advertisements on social media?

What prompts people to share promoted advertisements on social media?

Ritwika Roy
Wed, 02/13/2019 – 09:26

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For digital marketers to harness the power of social networking, it is vital to understand how to encourage communication about products, brands, and companies. Most studies of so-called “electronic word-of-mouth” (E-WOM) have focused on how it influences recipients of promotional messages. Professor Choi and his team wanted to explore why and how an individual might share promotional messages in the first place.