Studies consistently show generally positive attitudes amongst researchers to most elements of Open Science. Yet these good thoughts have yet to translate to good practice on a large scale. This talk discusses the role of skills, tools and incentives as key elements in promoting Open Science to overcome this value/action gap. It balances discussion of support systems and incentives, and critically analyses the direction of current top-down actions to push open practices, including Plan S, FAIR data mandates and DORA. In this light, the move towards Open Science is shown to require a realignment of what we value in research, and here the library has a key role to play.