University museums are still mainly visited by an insufficiently diverse audience limited to researchers/students/professors and a few families or informed amateurs. During this colloquium, we will address the reasons for this conjuncture and ask the nowadays practices of our university institutions: elitist speech? Dusty scenography? Not adapted communication means? University showcase? Too little known or heterogeneous collections? This colloquium aims in inviting university authorities and collection managers to engage a global thinking on their audience approach policy.